Once the millions of dollars and hundreds of thousands of labor hours have resulted in a finished, big-name console video game, how do publishers and developers earn their money back? From gamers like us buying titles at a store.

However, not all purchases are created equal. This is why Electronic Arts announced on Monday the continuation of its value-added online program, now called the EA Sports Online Pass. It appears to be much like programs in Mass Effect 2, Dragon Age: Origins and Battlefield: Bad Company 2. Mass Effect 2′s Cerberus Network, for instance, grants access to free add-on downloads, including weapons, armor, and short missions. This is a project that is reportedly referred to within EA as Project Ten Dollar. Gamers who purchase one of EA Sports’ catalog of games this summer receive a code in the package which, after being inputted into the game, allows you access to bonus features. Since the code is only good for one use (and one PSN or Xbox Live account), if you don’t buy the game new, you have to pay $10 for a pass of your own.

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