Hype is a strange thing. It causes all sorts of people to vehemently defend a product they’ve never even touched. And despite my best efforts to remain neutral about the release of certain new videogames — in a laughable effort to sustain my school-bred journalistic ethics — I’m as susceptible to flashy advertisements and smart marketing as any modern consumer.

Red Dead Redemption, which is out today, coerced me to put my money down based on its trailers and previews alone. My fistful of (60) dollars is purchasing an untested game that I’ve barely seen or read about, and no matter how capable Rockstar is as a developer, every company makes mistakes (i.e., Capcom’s unsuccessful attempts at building western-focused franchises). This horse-riding, cattle-rustling and outlaw-shooting game could be a flop, but for more than a few reasons I don’t believe that’s the truth.

Instead, I’m going to tell you exactly why I’ve saddled up to ride into the hype-laden sunset.

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